NAVATTIC / INDEPENDENT CONCEPT
Make the journey tangible.
A sequence turns self-guided product discovery into something a buyer can see.
Read the creative breakdownDANA FINK / MESSAGING + STATIC AD DESIGN
B2B SaaS
ad creative.
A new way to tell your product’s story.
I research your product, propose advertising messages and turn the directions you choose into static ads. You bring the brief and the facts. I bring the words and the visual ideas.
One product. One audience. Fresh messages to test.
Automatic assignment →
“Less sorting. More supporting.”
01 / THE STARTING POINT
You know the product.
Let’s find the ad.
For B2B SaaS marketing and growth teams looking for new messages to test in a customer acquisition campaign. A focused project, from the first observation to the final static creative.
01 A product feature that needs a clear, concrete story.
02 A campaign brief that needs fresh message directions.
03 A small creative project before committing to ongoing work.
02 / THE PILOT
New ad
messaging.
$250USD · fixed fee
From three message directions to four finished PNGs.
Discuss your pilotOne product, audience, objective and advertising platform.
What’s included
- 01
A focused research pass
One landing page, your available current ads, up to three competitors and up to ten available customer reviews or case studies. Public-source research is capped at approximately two hours; missing sources are noted.
- 02
Three advertising messages
Three directions to choose from, with one page of rationale connecting observations, sources and test hypotheses.
- 03
Two concepts. Two sizes each.
I develop your two selected messages into two distinct visual concepts, each in two agreed sizes for one platform: four final PNGs. Headlines, supporting copy and calls to action are included inside the images.
- 04
One consolidated revision round
One round within the agreed brief. Choosing the messages before design is a separate selection step.
The scope stays focused.
No full market audit or interviews, captions outside the images, editable source files, video, landing-page production, campaign setup, ad management, media buying or performance analysis. Additional concepts or a new brief are quoted separately before work.
03 / THE THINKING, MADE VISIBLE
Different products.
One clear idea at a time.
These are independent concepts, not commissioned client work. The visuals are AI-assisted; workflows and data are illustrative. These creatives have not run as advertising campaigns.
TEXTEXPANDER / INDEPENDENT CONCEPT
Show what the feature does.
A shortcut, an arrow and a saved reply make snippet expansion concrete.
Read the creative breakdown04 / HOW WE WORK
A brief. A choice.
A direction to develop.
- 01 / ALIGN
Start with the facts.
Send a short brief, product and landing-page URLs, audience, objective, brand assets, required screenshots, platform and sizes, plus any claims or restrictions. Share current ads if they are not public.
- 02 / CHOOSE
Pick two messages.
I research and propose three directions. You confirm the product facts and select two messages before design begins. You do not need to write the headlines yourself.
- 03 / REFINE
Review, then receive.
I develop the visuals, apply one consolidated feedback round and deliver four PNGs. Your team runs the ads and evaluates the results.
TimingWe agree the delivery schedule before booking, including time for your selection and feedback.
Payment$125 to start. $125 after approval of revised previews, before final file delivery. We confirm a payment method that works for both sides before booking.
05 / BEFORE WE START
A few practical
questions.
Do I need to come up with the ad messages?
No. You provide the brief and confirm product facts. I propose three messages; you select two before I design the concepts.
Which sizes will I receive?
Two agreed sizes for each of the two selected concepts, for one advertising platform. We confirm the dimensions in the brief. The final delivery is four PNGs.
Are editable source files included?
No. This pilot is a PNG-only delivery. If your workflow requires editable files, discuss that requirement before booking rather than assuming they are included.
Do you use AI in the creative process?
Yes. The creative production is AI-assisted. Product facts and claims must be confirmed by you before they are used in the final creative.
Are the portfolio brands your clients?
No. The work shown here is independent concept work, not commissioned by the brands. The monday service samples are not affiliated with monday.com. There are no campaign performance results for these concepts.
Do you run the ads or guarantee results?
No. I provide creative materials for testing. Campaign setup, media buying, ad management and performance analysis are outside the pilot. Clicks, leads, sales and other campaign results are not guaranteed.
Can we work together after the pilot?
If the collaboration is a good fit, we can agree a separate fixed monthly package for fresh messages and static creative. Its price, volume and turnaround are not included in this pilot.
YOUR PRODUCT / THE NEXT IDEA
What should your
next ad say?
Send your product URL, who you want to reach and your campaign objective. We’ll discuss whether the pilot fits.